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Bohlin Cywinski Jackson

Under Armour, Building 37

Baltimore, Maryland

The first phase of a long-term master plan for Baltimore’s Port Covington, the design of Under Armour’s headquarters re-envisioned a former big-box store as a modern, light-filled workplace.  

Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
Building 37 © Jeffrey Totaro
“Besides addressing Under Armour’s space need, Building 37 provides valuable lessons in ways to recycle big-box stores that are sitting vacant all around the country…”
— Ed Gunts, The Architect's Newspaper

Project Information

SIZE

170,000 SF

COMPLETED

2015

AWARDS

Certificate of Merit, Interior Architecture

Honor Award, Interior Architecture

PRESS

Under Armour Adapts Former Sam's Club

An abandoned Sam’s Club building, with its industrial-height interior, may have seemed like an unlikely candidate for an office conversion. Located on the Port Covington Peninsula, the building turned its back to sweeping views of the Patapsco River. Redefining the building for its new use, we brought more natural light into the interior, reorganized the layout to take advantage of its waterfront location, and inserted a partial second level to create needed additional floor area.

With capacity for 600 employees, Building 37 amenities include a fitness center, 350-seat auditorium, coffee shop and café, conferencing spaces, and gathering places for impromptu collaboration. The new upper level creates a variety of spatial scales for office, dining, athletic and collaboration functions. Several tall concourses interconnect with large gathering areas, offering opportunities for collaboration and expansive harbor views.

The project was extraordinarily economical in terms of cost and construction duration. Detailed with modest materials, it creates an iconic representation of Under Armour’s spirit. Supergraphics, bold color, over-scaled windows and interconnected public space energize the spirit of place and reinforce Under Armour’s core principles of teamwork, sportsmanlike competition, and innovation.