Located in the heart of New York City's SoHo shopping district, this Apple store occupies a 1920s Neo-Classical landmark that was formerly a U.S. Post Office. The ethereal and elegantly designed interior, reflecting the technology of the products on display, is in distinct contrast with the restored exterior. This location, the company’s first ‘high profile' store, was originally completed in 2002. A 2012 renovation expanded the space and updated the interior glass stair.
A double story interior space offers a compelling invitation from the street. The eye is drawn to the glass staircase, bridge and skylight system. Cantilevered glass guardrails allow clear views of second floor spaces. The skylight, framed by delicate stainless steel bars and rods, admits natural light and glimpses of the surrounding cityscape.
Inside, cool gray limestone and bead-blasted stainless steel are used on the floors and wall surfaces. The furniture throughout the store is comprised of simply detailed maple tables and benches that balance the space with familiar warmth.
Functional aspects of the store are integrated into the design of the ceiling. Supply and return vents for heating/cooling, sprinkler heads, light boxes and cameras are aligned in the aluminum troughs of the crisp white stretched fabric ceiling system. Speakers and extensive data cabling are hidden above it.
Throughout the space rigorous attention to detail has created a harmonious and elegant shopping environment. Distracting elements have been edited out or cleanly organized, and in this serene yet stimulating world the products gracefully assume center stage. Simple, honest materials and thoughtfully resolved details echo qualities of the sophisticated, elegant computers and software on display.