Apple Store, Williamsburg

Brooklyn, New York, NY, United States

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Project

Summary

Apple’s first Brooklyn retail store, located at the corner of North 3rd Street and Bedford Avenue, is in the heart of the popular and evolving Williamsburg neighborhood, just three blocks from the nearest subway station. The 13,700-square-foot retail space is designed to complement the borough’s historic industrial past, drawing inspiration from the brick façade and arched openings of the preexisting building. The store has a distinct look and feel compared to Apple’s other New York locations, including a new retail program meant to draw in the street’s public life and serve as a community gathering space.

The interiors include polished concrete floors, brick walls, and acoustical wood ceilings. Exposed structural steel and mechanical systems add to the raw, unadorned feel of the store, which is lit by dozens of custom-built pendant lights made by a local fabricator. The store’s back wall features a massive video screen accompanied by a set of movable cube seats for product demos, entertainment, and lounging. Storefront windows allow daylight to fill the space and passersby to peek in while walking through the busy neighborhood.

Project Data

Location:
Brooklyn, New York, NY, United States
Dates:
2014 - 2016
Clients:
Apple Inc.
Size:
13,700 sf.